Société : Generations Recruitment Lieu : Brussels Brussels Site source : Talent BE
Collaborate closely with the Sales Team in the home and out-of-home channels to bring the new brand to life in stores, driving shopper awareness and conversion.
Infuse life into the brand every day by creating tremendous excitement internally and externally.
This includes training brand ambassadors and organizing training sessions.
You will also be responsible for developing and implementing digital-first consumer marketing strategies and plans in an innovative and impactful way:
Based on the concept and brand validated in earlier stages, finalize and implement the marketing strategy and plans, including the brand book, communication big idea and assets, PR/events, and partnerships.
Develop a digital strategy, supported by a digital expert team, content, and a targeted communication plan.
Manage the brand content calendar and act as the gatekeeper for social brand channels.
Provide direction to the social manager from agencies for social/PR/influencers content.
Define and agree on the media plan with the media team and agency.
Collaborate with E-KAM on the promo and event plan, ensuring online/offline differentiation and brand consistency.
Develop the brand website, including content and traffic (SEO & SEA).
Enhance performance, traffic, and conversion on the website, and develop e-commerce content.
Generate and distribute ratings and reviews, as well as advocate for the brand.
About the ideal candidate You embrace the challenge of launching and scaling a NEW brand.
You promote innovative thinking and propositions, demonstrating creativity and a capacity for innovation.
You possess a strong entrepreneurial mindset and a CAN DO mentality.
You are results-driven, accustomed to testing and learning, adept at problem-solving, agile in your approach, willing to go where the work is, and continuously seek improvements for your business.
You exude energy and enthusiasm.
You are digitally savvy, with social media trends and influencer content holding no secrets for you.
You are not afraid to handle operational tasks with efficiency and agility.
You are collaborative and do not work with a silo mindset.
You are comfortable in a multicultural and multi-functional environment.
You have a university or high school degree and a minimum of years in activation marketing ideally in FMCG & ideally including experience in digital communication and product/service launches is a plus! You are fluent in French, English, and Dutch. GenerationsRecruitment BrusselsBrussels
